Endorsement for Leadership

Leaders know how to sustain their leadership, and to do so, the key tool is Endorsement. Endorsement must be understood as a set of actions oriented towards consolidating the position as a leader and validate their role. These actions are composed of intriguing, valuable and enticing activities that allow the leader to communicate powerful messages aimed at establishing directives, goals and bring its followers to publicly profess their commitment towards the collective goal. 

BID has spent 32 years teaching, providing and supporting more than 30,000 companies and organizations from all over the world.